Many customers find it hard to locate certain items in grocery stores, which frustrates them and negatively affects their shopping experience.
FeshNavi is an intelligent grocery shopping cart that customizes the optimal shopping route for customers and supports item search and payment, providing a seamless shopping experience for grocery shoppers.
FreshNavi provides the optimal shopping route based on the scanned shopping list.
FreshNavi uses AR technology to provide intuitive and clear instructions.
Customers can use FreshNavi to search for a product and easily locate its location.
Customers can also skip long lines and check out using FreshNavi.
Amazon Go
Coop Italia
Scan Bag Go
Most of them focus on shortening or diminishing waiting times during the checkout process, but many problems remain. For this project, I concentrated on identifying other issues customers might encounter.
I invited five users to participate in the usability testing. By observing how they interacted with the prototype, I recorded all the pain points they encountered and identified the common ones.
The goal of Task One was to examine the process of scanning the shopping list and completing the shopping task with FreshNavi. Participants were asked to scan the shopping list, follow the route, scan the items using FreshNavi, and finally check out on the system.
Let’s Shopping with Charlers!
Charles receives the shopping list from his wife for their family's meals for the next week.
Encounters FreshNavi
Charles arrives at the supermarket and grabs a smart shopping cart at the entrance.
Scans the Shopping List
Charles scans the shopping list provided by his wife at FreshNavi.
Follows the AR Navigation to Shop
Charles follows the AR navigation to pick up all the items on his list.
Checkouts with FreshNavi
After Charles finishes the shopping task, he does a quick checkout at FreshNavi, skipping the long line at the checkout station.
This project experience allowed me to start thinking about balancing business goals and user experience. Grocery stores usually rearrange their layout for business reasons, such as encouraging customers to impulse-buy more items and placing best-selling products at the front. These changes can sometimes sacrifice the customer experience in the store.
FreshNavi not only improves customers' shopping efficiency but also has the potential to recommend more products to them.
